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PRODUCT DESCRIPTIONS THAT LET YOU PUT YOUR CUSTOMERS FIRST.
Brilliant product descriptions that compel customers to buy.
An eCommerce product description summarizes the features and uses of a product sold online. The main purpose of a product description is to give potential customers enough information to convince them to make a purchase. Well-crafted product descriptions can significantly improve your conversion rate.
What does an eCommerce product description really do?
- Qualify: They help website visitors quickly assess “is this for someone like me?”
- Persuade: They provide compelling, customer-centred reasons to consider the product.
- Surface: They use SEO keywords and search terms in a natural way, so the page shows up in search engines or e-commerce results.
