Good technical writing results in relevant, useful and accurate information geared to specifically targeted audiences in order to enable a set of actions on the part of the audience in pursuit of a defined goal. The goal may be using a software application, operating industrial equipment, preventing accidents, safely consuming a packaged food, assessing a medical condition, complying with a law, coaching a sports team, or any of an infinite range of possible activities. If the activity requires expertise or skill to perform, then technical writing is surely a necessary component for your business.
Writing is much like marketing—it’s about getting messages across and about making people feel positive and enthusiastic about the things you write about. It’s also about making them feel good about you because you were helpful and accurate. If people perceive your writing as bad, they will judge you—and more importantly, the company or organization you are representing. You don’t want that. So what can you do to make your writing better? Well, you surely can hire us as starters.