Our founder, Aditi Gupta, goes way back – all the way back to 2016, in fact. Her favourite topic: the rise of content writing and marketing was the talk of the hour on her own birthday. She knew from her years at the coalface in content writing that this was an industry on the cusp of becoming something huge: eventually, every business in the world would need a content strategy to stay competitive. She also knew an approach that valued integrity, partnerships and results ahead of making a fast buck was the key to building a business that would stay the course.
One cup of cappuccino led to another, and quicker than you could blink an eye, an agreement was struck. The next day, armed with just Rs 1000 in cash, an Instagram page and some beautiful people by her side, a very different kind of strategy was made. It wasn’t long before she made her first hire and one became two.